Sustainability
Sustainability is one of the most important aspects of our brand. We see the world as a sacred place and we like to keep it that way. That's why we try to do as well as possible on the 3 most important sustainability factors within fashion.
First of all, the material. All of our products are 100% GOTS certified organic cotton. That's right. All of them. Organic cotton is harvested in a sustainable way and doesn't use the harmful pesticides and insecticides that normal cotton uses. Furthermore, organic cotton cultivation requires up to 90% less water than conventional cotton.
Secondly, we ensured transparency of our products. Within the whole production chain, we made sure the working conditions were at the level that we wanted them to be. As of Season 4, we switched most of our production to Portugal, to increase the transparency and working conditions even more. If you want to know more about this, get in touch with us, using the 'Contact' page.
Lastly, we carry a lot of love for our products. We won't sell poor quality that falls apart easily, to make the most profit. All of our products are made of the thickest cotton and printed in the most durable way. We won't do huge orders that don't sell out, we will keep our circle small and make sure that every product will be worn proudly, and to the fullest.
These are our 3 benchmarks for a sustainable brand.
However, as a new brand that tries to change the fashion industry into becoming more sustainable, we believe small actions can make the biggest difference: from only using recycled paper and carton and selling the highest quality that lasts the longest to hopping on our bike for nearby deliveries.
As we're not in this alone, we kindly ask your help by taking three small actions.
1. Save your water. The t-shirts are made to be used. They don’t need do be overly clean at all times. Wear it a few times before washing it. If you make a small stain, just use a towel and some soap to remove it. When you do wash it, wash it together with the rest of your clothes.
2. Save your shirt. Make sure to follow the washing instructions. And in case mom doesn’t answer the phone, just put it on 30 degrees. Furthermore, make sure the garments are inside out to maintain the quality of the print. Oh, and please, don’t tumble dry with hot air.
3. Share your shirt. Lastly, when you’ve totally worn a garment out, or your taste in fashion has suddenly changed, please make sure to hand the piece over to someone else, either selling or giving it away.
